Garrison Phillips, LLC (GP), as a provider of discretionary investment management services to private clients, believes the tenets of asset allocation and diversification supply the foundations for sound investment management. 

Asset allocation is the balance of investments between asset classes such as equities, fixed income, cash and other assets.  Getting that balance correct starts the investment management process on the right foot.  Getting it wrong makes it difficult to get most other aspects on track.  Each investor’s asset allocation varies depending upon his or her personal needs, goals, investment experiences and risk tolerance.  Understanding the optimal asset allocation for each client is paramount in establishing and maintaining the correct path and guidelines for the portfolio.

Diversification is the allocation of investments among individual securities.  GP believes that higher levels of diversification help to reduce market risk and improve investment returns over time.  Your grandmother may have told you, “Don’t put all your eggs in one basket.”  The same is true with investing.  Proper diversification is critical in portfolio management.  GP follows a highly diversified investment methodology for its clients’ portfolios.